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NEW RULE: BREAK THE INTERNET

The idea of “breaking the internet” as an idiom was arguably popularized by Paper magazine on their winter cover featuring Kim Kardashian with an exposed backside which is as famous as the star herself. Underneath it “Break the Internet Kim Kardashian”. After the term was put in lights – i.e. on the cover of a magazine – many took to commenting, and other forms of internet chatting, to express their disgust of the starlet’s cover

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