BRANDON SUN FURS: Uptown Quality, Downtown Style

As fur continues to spike in popularity, there is one new name in fur labels that is adding luxury to downtown style – Brandon Sun. Scarves in silk, leather, or quilted forms are trimmed in fox fur and in light weight fabrics for spring’s cool opening. The collection has an uptown luxury with downtown style. Downtown cool with a J. Mendel or Oscar de la Renta quality as the designer, Brandon Sun, worked under these distinguished designers and is currently the design director for Oscar de la Renta’s fur division. The opulence in the Brandon Sun collection stems from Sun’s background with the best names in fur labels.

The cool in the collection is in the various ways each piece may be worn. A light quilted vest is trimmed in fur with elongated fronts which double in function for a wrap around look – a concept Sun frequents throughout the collection. The function in each piece is where Sun’s vision brings an innovative and modern element to fur design and a casual option women desire – a caplet, a vest, a hood … a reason for a modern gal to wear a shawl.

Brandon Sun is sold at Saks Fifth Avenue and Bergdorf Goodman. Visit Brandon Sun for the retailers near you. View the complete spring 2012 lookbook below.

[Images: Courtesy of Brandon Sun]