Alexa Chung celebrated the launch of her latest project – a shopping app Villoid – with a pajama party. Gals and guys in their pajama best feasted on hummus and guac while testing out the new app. Villoid allows users to shop from select designers and build vision boards of favorite looks. Users can interact with each other providing advice to fellow shoppers and weighing in on purchases.

Users can also purchase items directly from the app while browsing how others are styling the same apparels.

While guest gabbed about the App and exploited photo opportunities, a new shopping and style program became an obsession. Browse images from the event below.